Subway is positioning itself as a healthier fast-food option with a summer campaign to promote its low-fat 6-inch sandwich.
The 30-second TV ad, shot in documentary-style, shows footage of Subway ‘cheer squads’ in pop-up tents around exercise hot spots cheering people on in their efforts to get in better shape for summer.
The campaign is being rolled out across TV, radio, outdoor, online and in-store, as well as experiential activity.
“The campaign is about partnering with our customers, helping them get fit and healthy by providing them with the freedom to choose healthier and delicious meal options. We all need some support when it comes to exercise and diet,” said the brand’s regional marketing Gina Kahler.
The agency behind the campaign was Publicis Mojo Brisbane.